What was the main challenge TV Parts Today faced?

TV Parts Today's legacy SQL-based infrastructure prevented growth. Product sales data was difficult to access and analyze, manual spreadsheet management consumed employee time, and inventory tracking lacked visibility into supplier performance.

What technologies did Autonomi use?

Autonomi migrated TV Parts Today to Shopify for modern e-commerce infrastructure. A custom inventory management application was built with barcode scanning and supplier tracking. An AI-powered sales chatbot was integrated to improve customer engagement.

What results did TV Parts Today achieve?

TV Parts Today saw 41% website traffic increase, 37% conversion rate improvement, 29% reduction in inventory holding time, and 30% additional revenue recovered through better operational insights.

Case Study: TV Parts Today

Outcomes/Results:

Reduced average inventory holding time by over 29% through supplier performance analysis
Recovered 30% additional revenue with improved operational insights
Increased website traffic by 41% and on-page conversions by 37%
Gained real-time visibility into inventory turnover, supplier value, and product metrics
Streamlined operations and freed staff to focus on growth initiatives

Background

TV Parts Today leads the DIY television repair industry, managing warehouse operations, quality assurance, and purchasing at scale. The company had refined its processes over years of operation but faced constraints from outdated infrastructure. Product sales data and inventory tracking became difficult to access and analyze in legacy systems. Manual spreadsheet management for returns and order tracking consumed employee time that could drive revenue growth. TV Parts Today engaged Autonomi to modernize their data infrastructure and enable informed business decisions.

a screenshot of the old homepage for TVPartsToday.com

^Before

Autonomi's Solution: E-Commerce Modernization and Intelligence Layer

Autonomi migrated TV Parts Today from a legacy SQL-based system to a modern Shopify platform. The new infrastructure provided analytics capabilities and detailed product performance insights previously unavailable. The updated storefront enabled brand refreshment and reinforced TV Parts Today's market leadership. An AI-powered sales chatbot was integrated to improve customer engagement and on-page experience.

an image showing the new and improved homepage for TVPartsToday.com alongside it's new mobile optimization

^After

Autonomi then built a custom inventory management application that tracked critical data for each repair component—supplier information, purchase history, warehouse location, and holding time. The system delivered data-driven insights that revealed revenue acceleration opportunities, including identifying high-performing suppliers worth prioritizing for procurement strategy.

A screenshot of the User Interface (UI) for the system built for TV Parts Today by Austin Ambrozi's company Autonomi.

Results: Enhanced Visibility and Revenue Growth

The Shopify platform provided TV Parts Today with product performance analytics that identified top revenue generators. The AI sales agent improved customer engagement, driving a 41% increase in site traffic and 37% boost in conversion rates. The custom inventory application revealed high-performing supplier relationships, enabling purchasing optimization that reduced holding time by 29% and recovered 30% additional revenue. Automated workflows freed employees from manual processes to focus on strategic growth initiatives.